100% free fom parabens, petrochemicals, mineral oils and animal derived ingredients.
Royal Effem makeup and cosmetics means caring for the skin and having respect for nature whilst in pursuit of beauty.
The Midlands Beauty Academy is an accredited school with courses also accredited by ABT
Established in May 2000 we distribute the Italian makeup brands Royal Effem and Organic Elements skin care also we sell our own brand of individual eyelash glue, glue remover and a host of other related accessories.
Our head office and full training facilities are located 5 minutes away from the M5 and M42
Welcome to the Beautytrade web site
New Beautytrade products include lash glues, glue remover, primer, eye pads, surgical tape, air blower, jade stone, lash coating, semi permanent mascara training and tools.