T: 01527 836 387

Organic Skincare

100% free fom parabens, petrochemicals, mineral oils and animal derived ingredients.

The Italian Make Up

Royal Effem makeup and cosmetics means caring for the skin and having respect for nature whilst in pursuit of beauty.

Beauty Academy

The Midlands Beauty Academy is an accredited school with courses also accredited by ABT

Established in May 2000 we distribute the Italian makeup brands Royal Effem and Organic Elements skin care also we sell our own brand of individual eyelash glue, glue remover and a host of other related accessories.

Our head office and full training facilities are located 5 minutes away from the M5 and M42

Welcome to  Beautytrade


Skin Care


Washable Nail Polish

None Toxic Nail Polish

, Lallabee nail colour is designed especially for little ladies.